Billboard to Launch in the Philippines (Exclusive)

Billboard has partnered with AlgoRhythm Communications, a Manila-based communications company, to launch the brand in the Philippines. A debut launch date has yet to be announced.

April 6, 2018

Billboard to Launch in the Philippines (Exclusive)

Music brand enters new Asian market with publishing, music conferences and more.

As part of the deal, the magazine will release a full suite of media products and services in the region, ranging from print and mobile publishing to licensed shows for radio, Internet, television and music conferences. Additionally,

Billboard

will unveil its website (Billboard.ph) in the coming weeks and debut its first-ever localized

Billboard

chart.

“

Billboard

will be expanding into a market that has quickly grown into a region of remarkable industry significance,” says John Amato, co-president,

Billboard

. “The Philippines has always been a market where the

Billboard

brand has been incredibly popular, our online traffic in the region is consistently over indexing. AlgoRhythm’s experience and understanding of both our brand and of the local market makes them an ideal partner for the expansion.”

Billboard’s

expansion

follows a series of international of growth efforts including the brand’s launch in Thailand and its brand new fashion line in the Philippines.

“The Philippines is a compelling market for

Billboard

. With more than 100 million people and a vibrant music culture, it represents the natural progression for the next phase of our international expansion efforts,” says Jonathan Serbin, head,

Billboard

Asia. “With AlgoRhythm, we will create a leading platform that enables fans to discover great music and follow the artists they love.”