Billboard Inks Apparel Deal in Philippines

Billboard magazine has partnered with Filipino retailer Oxygen, a subsidiary of Golden ABC, to expand its brand into the fashion and lifestyle categories for the first time with a new apparel range in the country.

April 6, 2018

Billboard Inks Apparel Deal in Philippines

Apparel inspired by the music magazine will launch in 78 stores across the region.

OxygenBillboardLiveShow.jpg

The DTR apparel collaboration, which is available now at Oxygen stores throughout the Philippines, features a wide range of products inspired by rock 'n' roll and hip-hop including graphic t-shirts, pullovers, hats and bags.

“As fashion and music continue to see tremendous change within their respective industries,

Billboard

has a unique opportunity to further connect with our global audience in one of the world’s most thriving fashion and entertainment markets,” says Francisco Arenas, senior vice president, business development and licensing,

Billboard

and

The Hollywood Reporter

. “By partnering with Oxygen, we continue to expand an already diversified portfolio through the creation of a popular consumer franchise.”

Oxygen hosted a pop-up music festival, headlined by artist Sam Concepcion,

to celebrate the collection’s launch April 14 at TriNoma, one of Manila’s largest shopping venues. The retailer is also featuing several activations for the collection across its 78 stores.

“Oxygen has always believed in allowing individuals to live their passion,” says Jeff Bascon, brand director, Oxygen. “We are very proud to be associated with such a respectable organization that has been at the forefront of so much innovation in the global music industry.”

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