Billboard Expands into China

Music brand drives further into Asian market with publishing and more.

Billboard has partnered with China-based Vision Media to launch the brand in in the region.

As part of the deal, the magazine will release a full suite of music content channels through multiple platforms, including print, internet and mobile. Additionally, Billboard China will unveil its website in the coming weeks.

“This expansion into China is a milestone for Billboard,” says John Amato, co-president, Billboard. “Vision has over a decade of experience building strong platforms reaching Chinese customers with compelling branded content­–through both high-quality physical publications and youth-oriented digital products. Through our partnership, we will be able to reach the widest Chinese audience possible through a variety of platforms.”

Billboard’s expansion follows a series of international growth efforts including the brand’s launch in the Philippines and Thailand, as well as a new fashion line in the Philippines.

“China’s massive customer base, coupled with the rapid growth of the music sector, provides an exciting opportunity for Billboard,” says Jonathan Serbin, head, Billboard Asia. “Chinese customers will be able to look to Billboard China for the most relevant domestic and international music content. Additionally, music fans and industry executives from around the world will be able to follow the developments in the fast-growing Chinese music business.”