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Beatrix Potter Titles Get the AR Treatment

Virtual and augmented reality company Inception is set to launch a new app dubbed “Bookful” with AR experiences that focus on Penguin Ventures titles, including Beatrix Potter’s The Tale of Peter Rabbit, The Tale of Jemima Puddle-Duck and The Tale of Benjamin Bunny.

License Global

November 9, 2018

1 Min Read

Each book will be available in both “read” and “play” modes that bring the books’ illustrations to life through AR technology.

The “read” mode presents a digital version of the books with interactive illustrations, while the “play” mode offers games that can be played with characters from the books. “Bringing books to life through augmented reality provides opportunities to get all children excited about books, whether they enjoy reading or not,” says Benny Arbel, chief executive officer, Inception.

“We are looking to entertain, educate and delight both children and parents alike and reclaim some of the digital screen time for our favorite books and stories.”

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