The “read” mode presents a digital version of the books with interactive illustrations, while the “play” mode offers games that can be played with characters from the books. “Bringing books to life through augmented reality provides opportunities to get all children excited about books, whether they enjoy reading or not,” says Benny Arbel, chief executive officer, Inception.
“We are looking to entertain, educate and delight both children and parents alike and reclaim some of the digital screen time for our favorite books and stories.”
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