U.K. author, Penguin and Silvergate Media ring in anniversary with a raft of licensees and products.
Following the release of a Beatrix Potter commemorative coin in January, the Royal Mint has released a range of special edition coins featuring four of the author’s characters. This is also the first time the Royal Mint has featured literary characters on U.K. coins.
Next, Mothercare has developed a range of
clothing, toys, bedding and gifts. Additional new developments and designs for clothing are slated to hit the retailer next year.
Licensee Gund has also been tapped to create a limited edition
toy as a bespoke offering for the anniversary. The plush features the anniversary logo embroidered on Peter’s jacket pocket and includes a numbered certificate of authenticity.
Meanwhile, Wedgwood has created a limited edition plate to celebrate the author’s birthday;
The World of Beatrix Potter Attraction is also celebrating its 25th anniversary through a musical titled “Where is Peter Rabbit?” The live show opened last month at The Old Laundry Theatre in the U.K.
Frederick Warne & Co., Potter’s publisher and an imprint of Penguin Random House Children’s, will also publish
The Tale of Kitty in Boots
, a rediscovered manuscript with only one illustration by Potter that she never published. Sir Quentin Blake was invited to illustrate the remaining story and the new book will hit retailers Sept. 1.
Meanwhile, the publisher also tapped five of the U.K. and Ireland’s fashion designers to reimagine the covers for five of Potter’s tales, which launched earlier this month.
Milly & Flynn will develop a limited edition re-release of the
race game, which was originally released in 1917, based on an original design by Potter. The new game will be available this September at selected retailers.
Finally, Penguin Ventures and Silvergate Media will release an 150th anniversary deluxe edition gift box on July 28. The gift set will feature a number of collectible products including a personalized picture letter, which is a replica of the original letter from Potter to Noel Moore; a limited new edition of the original privately printed
Tale of Peter Rabbit
from 1902; a Royal Mint 150th anniversary
Silver Proof 50p coin; a commemorative facsimile copy of
newspaper dated July 28, 1866, the day that Potter was born; and a facsimile copy of the cover of
dated July 30, 1866, featuring Potter’s birth announcement.
“We’ve had an amazing year so far. Our licensing partners, both old and new, have really embraced the anniversary and developed some truly fantastic celebratory products and events,” says Thomas Merrington, head, product development, and brand manager,
, Penguin Ventures. “The response from consumers has been wonderful and allowed us to expand into new retailers and premier attractions across the U.K. and internationally. We also have some incredibly exciting events planned to round off the anniversary year, which are sure to delight fans of all ages.”
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