Beanstalk Extends Genevieve Gorder Brand

Interior designer and television personality Genevieve Gorder is teaming with Pear Tree Greetings for a new range of holiday cards and customizable stationery in a new deal facilitated by brand extension agency Beanstalk.

April 6, 2018

Beanstalk Extends Genevieve Gorder Brand

Licensing agency is taking the lifestyle brand into holiday cards.

Interior designer and television personality Genevieve Gorder is teaming with Pear Tree Greetings for a new range of holiday cards and customizable stationery in a new deal facilitated by brand extension agency Beanstalk.

The range will launch with a new holiday card collection that will feature patterns, foiling and botanicals across 15 designs inspired by Gorder’s work in home décor.

“Consumers relate to Genevieve because she is not only down to earth but her beautiful, yet whimsical designs are immediately relevant to how people live today,” says Allison Ames, president, Beanstalk. “Bringing Genevieve’s wonderful creativity to a great partner like Pear Tree Greetings is a perfect blend of contemporary, but classic design coupled with quality holiday greeting cards.”

Gorder has been seen on design shows on HGTV and TLC, as well as via her namesake lifestyle brand.

“We know design is one of the main reasons our customers keep coming back,” says Andrea Sayre, brand strategy, Pear Tree Greetings.

“We want to bring new, fresh designs to our loyal customers and attract new users looking for a card that will get noticed.”

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