The Beano Takes Over U.K. Shopping CentersThe Beano Takes Over U.K. Shopping Centers

Dennis the Menace makes appearances, hosts activities across the country.

The Beano’s chief troublemaker Dennis the Menace is visiting Intu shopping centers across the U.K. from now through the end of the year in a series of live events and brand activations.

The British shopping center conglomerate, which combined attracts more than 400 million visitors each year, has teamed up with The Beano publisher DC Thomson for the promotion. Over the next five months The Beano will offer arts and crafts, kids’ club activities, prank workshops and more at Intu locations across the country. Events will also feature animated author readings from Steven Butler, author of The Diaries of Dennis the Menace fiction series, and Comic Master Classes from one of The Beano’s cartoonists, Kev Sutherland.

A national competition will also be run during The Beano campaign to offer one winner the chance to appear with a friend as characters in the comic.

“The Beano is a much-loved comic, and whether you’re a child or an adult its sense of fun and cheekiness is something we can all relate to," says Roger Binks, customer experience director, Intu. "This is Intu at its best, creating a one-of-a-kind experience to put smiles on the faces of our customers and ensuring our centers are the place to be all summer long.”