“One of the longest-running and most successful children’s brands is stronger than ever, and these new deals add to a well-established licensing program for Beano,” says Rob Wijeratna, joint managing director, Rocket Licensing. “We’re delighted to welcome these major names on board across some exciting new categories, and are looking forward to maximizing the potential of this brand further going forward.”
Rocket Licensing’s deals come following last year’s announcement that it would serve asBeano Studio’s agency
in the U.K.
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