'Beano' Accepts Summer Reading Challenge

The Reading Agency has partnered with Beano Studios to feature the classic children’s title “Beano” in its 2018 Summer Reading Challenge.

April 6, 2018

'Beano' Accepts Summer Reading Challenge

The 2018 challenge will coincide with the brand’s 80th anniversary, which Beano Studios will fete with a raft of activites.

The Summer Reading Challenge, which is run in partnership with the U.K. public library network, aims to help children retain their reading skills and confidence while school is out and has taken place annually since 1999. In 2018, the Challenge will focus on mischief and pranks inspired by the “Beano.”

2018 marks the 80th anniversary of “Beano,” which will see a host of celebrations planned by Beano Studios throughout the year.

“We are incredibly proud to be the 2018 partner for the Summer Reading Challenge,” says Emma Scott, chief executive officer, Beano Studios. “The challenge is an exciting way to keep children reading, via their local library, over the summer holidays and we at Beano know how to make reading and storytelling fun, whether it’s laughing at our iconic comics and annuals or engaging with our online content on Beano.com. Beano has been in

homes and libraries for 80 years and we hope this partnership will continue to inspire the next generation of artists and storytellers.”