B&D Teams to Support Chocolate Lovers’ Wedding

Brand & Deliver has signed two partners to support the release of Carole Matthews’ The Chocolate Lovers’ Wedding from Little, Brown Books in the U.K.

Artisan bakery Maison Blanc will run a month-long promotion with POS material in 13 stores. The bakery will also include a competition with multiple prizes supported across the brand’s digital and social channels.

Meanwhile, international online wedding planning service Zankyou will promote the book with a pop-up banner and a sponsored post on the Zankyou website. The service will also post promotional pieces on social media over a two-week period.

The Chocolate Lovers’ Wedding is available now in the U.K.