BBC Drives Top Gear into North America

BBC Worldwide North America is continuing to build momentum for its “Top Gear” TV series on the continent with several new licensed consumer product deals.

DC Safety, a supplier of first aid and roadside kids to the OEM automotive industry, will introduce three new offerings for the Top Gear property–a Top Gear first aid kit, a roadside assistance kit and a premium roadside assistance kit.

Licensee Buckle-Down has signed on to manufacture a new line of Top Gear branded belts and accessories, which are set to debut in August; while Playsear will offer two new Top Gear-branded gaming simulator seats.

“‘Top Gear’ fans recognize that no one drives quite like the Stig, but we’re delighted to give them a new way to hone their skills as though they are wearing that white jumpsuit themselves,” says Soumya Sriraman, executive vice president, home entertainment and licensing, BBC Worldwide North America. “To us, Top Gear is a brand that has always been on the cutting edge, representing quality and fun, and in Playseat we discovered a partner that brings the same attributes to the table.”