Phoenix International Publications and Kids2 celebrate the expansion of the North American rights of Baby Einstein books by naming licensed children's book imprint PI Kids the master publisher.

Novelty board books covering key early-learning concepts for babies and toddlers such as colors, seasons and movement, will hit North American markets in spring 2022 after launching internationally this summer.

"Kids2 has always been impressed with PI Kids' creativity, commitment and drive in utilizing the Einstein Way to develop exceptional books for babies and toddlers around the globe and generating a wider range of consumer touchpoints for the Baby Einstein brand," says Karen Neblett, executive vice president, business strategy and development, Kids2. "We're thrilled to continue our partnership with the Phoenix team and expand into new format categories, especially multisensorial, novelty board books."

"Phoenix has long been an admirer of Kids2's philosophy and brand values and is delighted to be expanding our partnership with them," says Sophie Partridge, executive vice president, global publisher, Phoenix International Publications. "Our upcoming range of novelty board titles join our established sound, bath, cloth, and sticker books to help curious kids explore their worlds and learn in the dynamic way we know they respond to best."