Andersen Press Plans Elmer’s 30th

Andersen Press is preparing to add patchwork to the world with a series of partnerships that celebrate the 30th anniversary of book Elmer by David McKee.
License Global

May 16, 2018

Andersen Press Plans Elmer’s 30th

Andersen Press is preparing to add patchwork to the world with a series of partnerships that celebrate the 30th anniversary of book

Elmer

by David McKee.

Penguin Ventures, Andersen Press’ global licensing agent and Metrostar, Andersens’ representative for bedding and apparel, brokered the deals.

The celebration will include:

  • Special anniversary editions of books, clothing and consumer products throughout the year
    • A new Elmer book, Elmer’s Birthday by series author David McKee
      • “Elmer and Friends: The Colourful World of David McKee,” a retrospective of McKee’s original art, displayed in an immersive and interactive way at Steven Stories before embarking on a U.K. tour.
        • Increased media appearances from McKee
          • Elmer’s Big Art Parades, a series of interactive, family art trails in association with Wild in Art, featuring Elmer statues decorated by artists from around the country.
            • Marketing and partnerships across the U.K.
              • Backpacks and harnesses from Lifemarque

                Published in 1989,

                Elmer

                is a widely read children’s book that encourages young readers to celebrate their unique qualities.

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