by David McKee.
Penguin Ventures, Andersen Press’ global licensing agent and Metrostar, Andersens’ representative for bedding and apparel, brokered the deals.
The celebration will include:
Special anniversary editions of books, clothing and consumer products throughout the year
A new Elmer book,
by series author David McKee
“Elmer and Friends: The Colourful World of David McKee,” a retrospective of McKee’s original art, displayed in an immersive and interactive way at Steven Stories before embarking on a U.K. tour.
Increased media appearances from McKee
Elmer’s Big Art Parades, a series of interactive, family art trails in association with Wild in Art, featuring Elmer statues decorated by artists from around the country.
Marketing and partnerships across the U.K.
Backpacks and harnesses from Lifemarque
Published in 1989,
is a widely read children’s book that encourages young readers to celebrate their unique qualities.
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