April 6, 2018
Licensing agency plans to bring the literary brand to the pet aisle and beyond.
Jeff Lazarus, author of Dogtology, has appointed All American Licensing to launch a comprehensive merchandise program inspired by his book.
“Our new partnership with All American Licensing is exciting because not only do they know how much the world loves dogs, they are devoted dog lovers themselves,” says Lazarus. “All American Licensing has the same passion to bring Dogtology to the world as I do.”
All American Licensing has already secured a number of licensees to develop products for the brand that will range from social expression and apparel for humans to collars, leashes and bowls for dogs.
“We are thrilled to be able to expand both the whimsical world of Dogtology and the relationship between dogs and humans,” says Michael Gottsegen, co-founder, All American Licensing. “We believe that Dogtology will resonate with a huge customer base because we all engage in the similar rituals, practices and behaviors personified by dog lovers the world over.”
Read more about:All American Licensing
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