Aadarsh has tapped Alicom Licensing to serve as the agent for the Purple Turtle brand in the Nordic region including Denmark, Finland, Iceland, Norway and Sweden.

Originally introduced in 2012, Purple Turtle books have been published in U.S., the U.K., Russia, Kazakhstan, Ukraine, Latvia, Estonia, Romania, Indonesia, Sir Lanka, Malaysia, China, and in six regional languages in India with more than 1 million copies published to-date. An animated TV series is in development.