ABG Licenses Sports Illustrated to Maven

ABG hands the editorial keys of Sports Illustrated to digital media company Maven.
License Global

July 5, 2019

ABG Licenses Sports Illustrated to Maven

ABG has licensed its

Sports Illustrated

brand to digital media startup Maven.

The 10-year agreement grants Maven comprehensive media publishing rights for the

Sports Illustrated

and

Sports Illustrated Kids

publications. Maven will be responsible for the operation of the media properties including the magazines, websites and OTT platforms for the brands, and has the rights to produce short-form content. ABG, meanwhile, will continue to lead the marketing, events, business development and licensing functions for the brand.

Maven paid ABG $45 million in upfront royalties for the brand and agreed to provide an undisclosed percentage of gross revenue each year through 2029. The sale makes up almost half of the cost ABG paid for

Sports Illustrated.

The company paid Meredith publishing $110 million for the brand

earlier this year

.

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