Aadarsh has partnered with Mustang Enterprises to launch a range of socks and undergarments inspired by Purple Turtle and Colour Fairies.

The branded socks and undergarments will be available for toddlers and children at a variety of retail stores in India as well as online this year.

Purple Turtle books have been published in a number of countries including the U.S., Russia, Kazakhstan, Ukraine, Indonesia and Malaysia, among many others. More than 1 million copies have been published to-date.