The deal was brokered by 9 Story's brand management and consumer products division, 9 Story Brands.
"From the moment we saw the pitch deck, we knew we wanted to be the publisher for 'Karma's World,'" says Debra Dorfman, vice president and publisher, global licensing, media and brands, Scholastic. "We've been looking for a series like this with an encouraging message, a diverse and charismatic protagonist and a vibrant cast of friends. We can't wait to spotlight Karma's unique and powerful voice."
Under the terms of the deal, Scholastic has secured global rights to the property across all storybook formats. Launching with the first book in January 2022, the program will include original chapter books for children ages 7 to 9, a picture book and a guided journal.
"We couldn't have found a better partner to work with on 'Karma'sWorld,' to create product extensions that provide unique opportunities for enhanced storytelling," says Kristin Lecour, co-vice president, consumer products, 9 Story Brands. "We are thrilled to partner with Scholastic on this groundbreaking brand and collaborate to bring the power of Karma's music and message to print."
Scholastic will launch "Karma's World" SKUs in North America, the U.K. and Australia, with additional markets to follow.
The first two original chapter books will serve as companion stories to the Netflix series. The Scholastic program will also include a picture book and a guided journal published in summer 2022.
"I am so proud of what we've been able to create with 'Karma's World,'" says Chris 'Ludacris' Bridges, creator, "Karma's World." "It's been over a decade in the making and an important legacy that I want to leave for my daughters. Kids are going to fall in love with Karma, and I'm so excited to work with Scholastic to bring her message to even more kids around the world."
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