'Wicked' Takes Over License Global's December Issue!'Wicked' Takes Over License Global's December Issue!

License Global is turning pink and green!

Have you heard that Universal’s “Wicked” is now in theaters? It’s also here on License Global pages, taking over our December issue in celebration of the film event of the season. “Wicked” consumer products are seemingly everywhere! In this issue, Universal shares how fans of “Wicked” can find branded merchandise in many categories that will thrill diehard fans who followed the IP from the Broadway stage to the big screen to those discovering the story for the first time.

In this issue, we look extensively at the power Gen Z has in the fashion realm. Their influence in apparel, footwear, health and beauty has brands taking notice and concentrating on brand licensing partnerships that will appeal to this generation with buying power.

A brand in touch with the next-gen shoppers is MINISO. It’s taking Europe by storm with a series of brick-and-mortar openings in the last 12 months. We talked to MINISO’s chief operating officer about its growth and how they’re focusing on what properties shoppers want.

While we recap the top stories on Licenseglobal.com in our annual Year in Review, we also look ahead with our Toy Forecast: what are the hottest categories, and how will popular IP appear in the future?

Last but certainly not least, we present our Influentials report, where we spotlight nine people in the brand licensing industry who have made a mark in 2024.

The License Global team wishes you a joyous holiday season and a prosperous new year!