August 2024License Global August 2024 issue

How’s your summer going so far? After a very busy but fun Licensing Expo, the License Global team got to work on this issue. But not before having some fun of our own with holidays, concerts, sporting events and more.

It’s been a banner year for women’s sports, and our cover story on OneTeam Partners only amplifies the category’s meteoric rise. The global sports media company is working with several female professional and college athletes to secure licensing deals that best represent them and appeal to their ever-growing legions of fans.

Some families take summer road trips near and far for a much-needed break from the norm. Our automotive report spotlights consumer products for everything from sedans to luxury cars, aligns current car owners with their brand and helps aspiring future car owners find their dream ride.

What do you listen to when traveling? No matter your travel style, music is essential for a soundtrack to your trip. Country music is having a great year, and Opry Entertainment is preparing to celebrate The Grand Ole Opry’s 100th anniversary next year. Find out what Opry has planned to celebrate the legendary concert hall and show.

Long car rides require snacks. Some snack brands have leaped from the grocery aisle to the retail racks with branded apparel, accessories and more. A few collaborations have gone viral (mac and cheese ice cream, anyone?). License Global reports on the category that continues to grow.

After a holiday of indulgence, we look toward wellness for some self-care. This genre combines food and beverage, apparel, health and beauty and has produced noteworthy collaborations. We highlight some licensing partnerships that can help anyone on their wellness journey.

We are preparing for Brand Licensing Europe and the Show Dailies as summer winds down. Are you exhibiting at BLE? Please send us your news at [email protected]!