Popcorn the Bear Pops Up at BLE

Design property Popcorn the Bear has popped over to London’s Olympia for this year’s Brand Licensing Europe alongside his European licensing agent KJG.

The art brand features Popcorn and his cast of friends, which include Candyfloss the Ragdoll, Soufflé the Duck and Fudge the Cat, in an extensive style guide.

A global licensing program is already in place with partners in baby and toddler accessories, melamine, fabric, plush, stationery, rubber stamps, needlecraft, greetings and magazines. Talks are also underway with a publisher for a series of Popcorn books.