Licensed apparel firm Poetic Gem has renewed its partnership with the Radio Days brand collection, which features some of the world’s most iconic figures from the last 100 years including Jimi Hendrix, The Beatles, Marilyn Monroe and Bob Marley.

“Our Radio Days collection has been a massive hit for us so we are delighted to have renewed this agreement,” says Elliott Matthews, executive director, licensed division, Poetic Gem. “The range of iconic imagery the license gives us access to means that we are able to target a broad range of consumers and offer quality t-shirts that appeal to all ages and tastes and have a real presence at retail.”