The Licensing Mixtape S2 E10: Discussing the Halo Effect with XBOX

The Licensing Mixtape goes behind the scenes with Xbox, the global gaming disruptor brand behind "Halo" and a new generation of cutting-edge consoles.
License Global

May 28, 2021

Available now, the latest episode of the Licensing Mixtape – a podcast by License Global – shares an exclusive interview with John Friend, head, “Halo” and Xbox Consumer Products, Xbox, and Ben Roberts, senior content editor, License Global explores the backstory behind one of the biggest gaming brands on the market.

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“Ultimately, we want to offer a range of products, opportunities and experiences to our fans,” says Friend. “Then we want to see what they’re gravitating to, be open-minded enough to listen, flexible and nimble enough to follow and strategic enough to plan for bigger moments. It’s not easy, but it’s fun as hell. I love it.”

With “Halo: Infinite” promising to bring fans of the gaming blockbuster back to the world of Master Chief, a next-generation console currently defining modern gaming experience and a world of new titles, IP and products on the way, the Licensing Mixtape dives deep into the world of Xbox fan engagement.

For those who missed the cover story interview for License Global’s Gaming Issue, the full exclusive interview is available now and in the magazine issue itself with an Xbox exclusive, as well as interviews with Activision Blizzard, Games Workshop, Hasbro, SEGA and the creative minds behind “Fall Guys,” Mediatonic.

Check out that magazine issue here.
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