The series, which is available on
website and podcast platforms such asSoundCloud
, explores what makes consumers click “buy” and the role licensing plays in getting people engaged with brands.
editors, new episodes will be available every other Tuesday. The first episode highlights the impact of COVID-19 on brand licensing and the best ways to adapt to remain profitable during a pandemic.
The inaugural episode of “The Licensing Mixtape” features:
- Steven Ekstract, brand director, Global Licensing Group;
- Ben Roberts, content editor (EMEA), License Global, co-host; and
- James Dohnert, content editor, License Global, co-host.
Additional hosts will be announced as the series progresses.
In this first episode, Ekstract, Roberts and Dohnert discuss the pandemic, social movements and how brands have responded to the “new normal.”
“You know what, I think it's an equal playing field,” says Ekstract during the chat. “I don't think it's too late for anyone to try anything new. I think part of staying relevant as a brand
Future episodes will span a variety of topics that are relevant to the business of brand licensing right now, from video games to the fate of movie theaters, new media, the history of classic brands, social platforms like TikTok and so much more.