TV, streaming, film, short-form, podcast, YouTube, TikTok, WeChat … Kids are exposed today to more content channels than ever, but how are they consuming? Are they multi-platform and the old way of looking at content – as delineated by channel – is outdated? This webinar will explore all the ways kids’ behavior is changing, both pre-2020 and as a result of that unprecedented year, and touch on how behaviors are shifting in 2021 for Gen Alpha.
In this episode of The Licensing Mixtape, hear all about what to expect in the future from this category, from thought leaders in the kids industry including:
- Mark Kingston, senior vice president, international consumer products, Viacom;
- Gary Pope, co-founder, Kids Industries; and
- Jon Gisby, executive vice president and managing director, WildBrain Spark.
The conversation is moderated by Anna Knight, vice president, licensing, Informa Markets.
Hear it all in the latest episode of "The Licensing Mixtape," and subscribe to the podcast on iTunes, Stitcher, Google Play, SoundCloud or Spotify.