“These characters and stories stick with you after you see the movie or the content, they become a part of your life” says Brian Siegel, vice president, franchise development, Marvel, 20th Century and ESPN. “I’ll use Spider-Man as an example, which is one of my franchises. When kids, or adults, read a book they can become Peter Parker, Miles Morales or Gwen Stacey in their imagination. When they’re playing games, they imagine they’re
Listen to the full episode for an in-depth insight into franchise plans, the team’s approach to creating moments at retail and growing engagement with the brands fans love.
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