magazine, the licensing industry's thought leader and news source, has announced the launch of its new podcast
, “The Licensing Mixtape
,” set to premiere Tuesday, July 28. The series, which will be available on
website and podcast platforms such as SoundCloud, Stitcher, Spotify and Apple Music, aims to answer questions around what drives consumer purchasing behavior for certain products and the role brand licensing plays in those decisions. Hosted by the
editors, new episodes will be available every other Tuesday, with the first episode highlighting the impact of COVID-19 on brand licensing and the best ways to adapt to remain profitable during a pandemic.
The inaugural episode of “The Licensing Mixtape” features:
- Steven Ekstract, Brand Director, Global Licensing Group
- Ben Roberts, Content Editor (EMEA), License Global, co-host
- James Dohnert, Content Editor, License Global, co-host
Additional hosts will be announced as the series progresses.
The Licensing Mixtape is a must-listen for individuals looking to licensing as a growth strategy, as well as brand directors, marketers, influencers, brand owners, creatives of all types, retailers, public relations and advertising professionals, business development executives and even to those interested in pop culture through the lens of licensed consumer products.
“Brand licensing is global in nature, as ideas from other territories’ influence consumer behavior and create the next big trend amongst other markets,” says Steven Ekstract, brand director, Global Licensing Group and “The Licensing Mixtape’s” first guest. “Our goal with ‘The Licensing Mixtape’ is to connect these global voices to ignite the already impressive creativity and inspiration that exists in this industry. We look forward to connecting with the industry’s brightest and most imaginative minds to showcase the growing sophistication of brand licensing and how it can translate into a profitable venture.”
Listen and subscribe to The Licensing Mixtape podcasthere
is a part of the Global Licensing Group, which recently announced its latest event,Festival of Licensing
, running from October 6 – 29, 2020. This four-week large-scale virtual gathering will bring together the licensing industry to connect, learn, strike deals and engage in business on an international stage. Festival of Licensing will be the most inclusive global licensing event to-date and builds off of the momentum of the Global Licensing Group’s Licensing Week Virtual event, whichexceeded expectations
in its inaugural launch in June.