Design and lifestyle brand Withit has signed two new apparel deals for its newest property Phizzogs, which targets slightly risqué and attitudinal teenagers.
AA Brands will launch an apparel range across France, Benelux, G/A/S and Iberia that will include daywear, nightwear and swimwear; and Fashion U.K. will produce daywear and nightwear in the brand’s first U.K. license. Both lines will be available for fall/winter 2013.
“With the enduring fascination for apparel featuring art-inspired designs, we are confident the clothing ranges will succeed in these markets, and our focus will be to continue establishing a global footprint for the Phizzogs brand,” says Richard Woolf, international licensing director, Withit. “These first agreements are a positive step in that direction.”