Phillips-Van Heusen Corporation has announced a new licensing agreement with Arvind Brands Ltd., a division of Arvind Mills Ltd., to design and distribute apparel under its well-known IZOD sport-inspired lifestyle brand. This strategic licensing arrangement provides Arvind with the right to distribute apparel under this iconic American brand both at wholesale and through its own IZOD flagship stores in India.
“PVH is represented in India through the presence of several of its brands, including Arrow, which Arvind has distributed for more than 15 years,” says Kenneth Wyse, president–licensing, PVH. “We have been impressed by Arvind’s management team and the growth of our Arrow brand in India, as well as the number of other prominent international brands Arvind manages in India. We believe that Arvind has the skill, business acumen, experience and infrastructure to introduce and develop successfully the IZOD brand in India.”