September 15, 2022
announced five more licensees have joined the growing list of
licensing partners ahead of BLE, which has doubled throughout 2022.
For dog and cat lovers, the softlines offering has been boosted with new daywear and nightwear licensee Bro Global, who are due to land the first of their clothing ranges to U.K. retailers in spring 2023. Battersea apparel will either encourage consumers to rehome an item to someone else, or rescue by repurposing fabrics, turning unwanted material into easy to make dog and cat toys.
“Battersea is a brand with purpose – it truly resonates with consumers, and makes a difference to the lives of the animals in its care,” says Gabbi Langdorf, senior international and brand manager, The Point.1888. “Battersea’s licensing program is going from strength to strength, and we are delighted to continue this growth into exciting new categories and launch products for all the family – whether they have 2 legs or 4.”
Alongside Bro Global, Cityfax and
For our four-legged friends, grooming products will launch in 2023 by Amber House, with a new range of petcare including fragranced shampoos, conditioners and accessories. For car travel, Saxon will launch an extensive range of car travel products.
“We are thrilled to welcome the latest additions to our licensing program, and with half of U.K. households owning a dog or cat, never has there been a better time for the Battersea brand to make an impact across U.K. retail,” says Warren Traeger, licensing manager, Battersea. “We have been working hard with the Point.1888 and our licensees developing fun, relevant and well-designed products for both pets and humans and cannot wait to see visitors to our stand at BLE (B269) or The Point.1888’s stand (C235) next week.”
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