Surge Licensing, Multipet International Team for Pet Toys

Debby Carman’s “Bowzers & Meowzers” characters are coming to vinyl and plush pet toys.
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License Global

July 23, 2020


Surge Licensing has signed MultiPet International to create a broad line of licensed plush and vinyl pet toys based on Debby Carman’s “Bowzers & Meowzers”


MultiPet will bring the brand to retailers and Amazon starting this fall.  The “Bowzers and Meowzers” collection will be available in both plush and latex pet toys in multiple sizes. Fan favorite characters coming to the lineup include Chewdalootie, Grrronk, Cha-Chaz, Kittywimpuss, Purrlonia and Maxiumum Cat. MultiPet is aiming to launch the in the fourth quarter of this year.

“MultiPet immediately captured the essence and whimsical-whackadoodle nature of my most notable characters in both cuddly plush and smooshable-squeezable latex toys,” says Carman. “I am thrilled to be partnering with MultiPet whose collection of pet toys have been among my own personal favorites. Now together we collaborated on a new line of pet toys that perfectly capture my vision of the essential ingredients we need today: harmony, love, friendship,

diversity and tolerance for all people and the pets they love.” 

Carman is known for her whimsical and unique pet characters that aim to capture the heart and essence of pets and breeds.  In addition to Carman’s art galleries, known as Faux Paw Petiques, her original paintings, ceramic feeding bowls and treat jars are adored by collectors worldwide,

“The minute that we saw the ‘Bowzers & Meowzers’ characters and the creative flair of Debby Carman, we knew that these whimsical designs would fabricate well into dog and cat toys,” says Mark Hirschberg, president, MultiPet International. “The stories behind each character are equally great. MultiPet is looking at a fourth quarter 2020 introduction of this fun line of pet toys.”

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