Surge Licensing, Multipet International Team for Pet Toys

Debby Carman’s “Bowzers & Meowzers” characters are coming to vinyl and plush pet toys.

License Global

July 23, 2020

1 Min Read

Surge Licensing has signed MultiPet International to create a broad line of licensed plush and vinyl pet toys based on Debby Carman’s “Bowzers & Meowzers” characters.

MultiPet will bring the brand to retailers and Amazon starting this fall.  The “Bowzers and Meowzers” collection will be available in both plush and latex pet toys in multiple sizes. Fan favorite characters coming to the lineup include Chewdalootie, Grrronk, Cha-Chaz, Kittywimpuss, Purrlonia and Maxiumum Cat. MultiPet is aiming to launch the in the fourth quarter of this year.

“MultiPet immediately captured the essence and whimsical-whackadoodle nature of my most notable characters in both cuddly plush and smooshable-squeezable latex toys,” says Carman. “I am thrilled to be partnering with MultiPet whose collection of pet toys have been among my own personal favorites. Now together we collaborated on a new line of pet toys that perfectly capture my vision of the essential ingredients we need today: harmony, love, friendship, diversity and tolerance for all people and the pets they love.” 

Carman is known for her whimsical and unique pet characters that aim to capture the heart and essence of pets and breeds.  In addition to Carman’s art galleries, known as Faux Paw Petiques, her original paintings, ceramic feeding bowls and treat jars are adored by collectors worldwide,

“The minute that we saw the ‘Bowzers & Meowzers’ characters and the creative flair of Debby Carman, we knew that these whimsical designs would fabricate well into dog and cat toys,” says Mark Hirschberg, president, MultiPet International. “The stories behind each character are equally great. MultiPet is looking at a fourth quarter 2020 introduction of this fun line of pet toys.”

Read more about:

Surge Licensing

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like