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Skechers, Petco Dig Up Dog Gear

Skechers, Petco Dig Up Dog Gear

Skechers enters the growing pet products vertical with new partnership.

Skechers has partnered with Petco to launch a line of pet-themed footwear and animal accessories.

The line will include a pair of limited-edition BOBS shoes and Petco-exclusive collars, leashes and harnesses. Each of the pet accessories will be available at Petco retail locations and Petco.com. For every purchase of an item in the collection, Skechers and Petco will also donate to the Petco Foundation to help shelter pets across the U.S.

“This coordinated line is a natural extension of our BOBS from Skechers collection,” says Michael Greenberg, president, Skechers. “More importantly, having BOBS for Dogs and BOBS for Cats products available in Petco for the first time will introduce BOBS’ philanthropic movement to a new audience who may not be familiar with our efforts to help shelter animals. To be in front of pet lovers where they shop is exciting, both for our brand and for the dogs and cats that will benefit from our charity partnership with the Petco Foundation.”

The deal with Petco brings Skechers into the popular pet products vertical. According to a report from Packaged Facts, the industry was worth $48 billion in 2016.

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