The new pet line will be expanded in the future.

License Global

January 22, 2021

1 Min Read

Maurizio Distefano Licensing, which manages the licensing program for the fashion brand Premoli + Di Bella, has announced the arrival at retail of the collection Premoli + Di Bella Pet Design, produced and distributed under licensing agreement by Ferribiella.

Available in Italy’s leading pet stores since late 2020, the first collection from Premoli + Di Bella Pet Design, with the theme Iconic, underlines the creativity of the Giovanni Premoli and Dario Di Bella partnership in a number of ways with velvet beds for dogs and cats, velvet blankets for home pet use, raincoat ponchos, gym-style suits and ceramic bowls with matching placemats. Designs include snowfall prints polka dots, the street art graphics of Polyphemus 5.0 and the Greek mythology-inspired Hephaestus. The designs mainly use black and white tones, with a few exceptions where there are touches of Lake Blue and Veiled Rose. And of course, the Premoli + Di Bella brand is integrated into the graphics, giving each product a cosmopolitan style to go with the strong craftmanship.

Several other releases are on the way, each one offering a specific new theme. All will bring together products that combine the innovative and the functional for their target audience of animals and their owners, the result of years of studies, research and know-how from Ferribiella combined with the very best the world of interior and home décor can offer from Giovanni Premoli and Dario Di Bella.

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