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The Point.1888 Brokers Dog Ice Cream Deal

Animal charity Battersea is launching an ice cream range for dogs.

Battersea has teamed with Jude’s to create a line of canine ice cream in a deal brokered by The Point.1888.

The range is made using real fruit purees and includes strawberry and apple & banana flavors, and has been produced by Jude’s, a British carbon negative ice cream and desserts company. Five percent of sale proceeds will be invested back into the Battersea charity.

“As a family of dog-lovers we are delighted to launch Ice Cream for Dogs so now the whole family, including the pooch, can enjoy our utterly delicious ice cream,” says Chow Mezger, managing director, Jude’s. “Our family Jack Russell, Tinker loved being chief taste tester and we’re pleased to say that Ice Cream for Dogs has her full approval! Working with Battersea has also been fantastic, and we couldn’t be more proud to support their vital work to help dogs and cats everywhere.”

“Battersea is delighted to be working with an innovative and environmentally conscious U.K. based company like Jude’s,” says Sarah Van Kirk, licensing manager, Battersea. “We’re really excited about this collaboration with royalties from each product going directly towards the care of dogs and cats.”

“We love working with brands with purpose and are thrilled that such an innovative product will be raising funds to help support Battersea’s important work,” says Gabbi Langdorf, senior international and brand manager, The Point.1888. “The timing of the launch couldn’t be better – long may this great weather continue.”

The ice cream range is now available to buy from Ocado.

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