Snoopy is featured in new treats and toys for the BarkBox subscription members.

License Global

December 3, 2020

1 Min Read

BARK has announced collaboration with Peanuts Worldwide to create Peanuts-themed BarkBox and Super Chewer subscription boxes.

The boxes are now available to subscribers for the month of December, while supplies last.

“We're thrilled to collaborate with a like-minded brand such as Peanuts to bring the holiday magic of Charlie Brown and friends to dogs and dog parents everywhere," says Henrik Werdelin, co-founder, BARK. "Snoopy is one of our favorite characters, not just because he is a dog, but also because he portrays the funny yet affectionate relationship that dogs have with their dog parents."

The Peanuts-themed BarkBox features a plush Skating Snoopy, Deck The Halls Woodstock, Good Duck, Chuck! treats, Good Beef treats and a classic meaty BARK chew, with the option to add additional toys and treats. Super Chewer subscribers who purchase the Peanuts-themed box receive the same treats and chew with a vanilla-scented, solid rubber Snoopy and cream-scented Good Ol' Ornament. Like all BARK toys, the Peanuts toys are bright, durable and made for dogs of all ages and sizes.

"Peanuts has been a beloved multi-generational holiday tradition for decades," says Lindsay Martinez, senior vice president, North American licensing and partnerships, Peanuts Worldwide. "We are so excited that our fans will now be able to share this joy with the furry members of their families as well."

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like