M&S, Battersea Shake Paws on Exclusive Product Range

The full range is available now.

License Global, Content Editor

October 16, 2020

1 Min Read
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Christmas is sorted for cat and dog lovers this year thanks to a new product range from Battersea, which was unveiled in M&S stores.

“M&S and Battersea are a match made in heaven thanks to their appeal with the whole family,” says Hannah Stevens, retail head, The Point.1888. “So much so in fact that this hugely exciting collection of products being released is just the start of a long-term partnership, and we look forward to more innovation coming up!”

The range, which was developed with brand licensing specialist The Point.1888, includes gifts for the whole family such as puzzles, tote bags, hand towels, ceramic mugs, travel mugs, Doginoes and Moginoes. 

The collaboration is intended to give customers across the country the opportunity to support Battersea’s efforts to care for and rehome thousands of dogs and cats every year. 

Over the last 12 months, both Battersea and pet ownership have significantly increased in popularity. Battersea has raised its profile with its Rescue Is My Favourite Breed campaign.

“Battersea is thrilled to be working so closely with M&S to deliver products sure to delight dog and cat lovers throughout the U.K.,” says Sarah Van Kirk, licensing manager, Battersea. “This is a great start to a long-term partnership that will enable shoppers to show their support for rescue." 

The full Battersea range is available now in-store and online.

 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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