HUGO BOSS and Kanine Pets Ink Licensing Deal

Collections will be designed to correspond with the BOSS fashion collections (for humans).
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License Global

May 9, 2022

Dogs in the Hugo Boss x Kanine Pets campaign.
Dogs in the HUGO BOSS x Kanine Pets campaign.HUGO BOSS

The HUGO BOSS Group, via its HUGO BOSS Trade Mark Management GmbH & Co. KG, has entered into an exclusive global dog apparel and accessories license agreement with the Kanine Group subsidiary, Kanine Pets World, for a five-year term. 

The exclusive license covers design, production and worldwide distribution of products for dogs including apparel, accessories, home products and toys under the BOSS brand.  

"Our new CLAIM 5 strategy is broad-based, as we want to grow across all regions, touchpoints, brands and product areas,” says Daniel Grieder, chief executive officer,


. “We are very excited that in Kanine Group we have found the right partner to enter the dog accessories business and exploit the full potential of BOSS in this entirely new segment. Kanine Group can draw on extensive experience in the strongly growing premium dog supplies market, and together we look forward to offering high-end products to customers worldwide.” 

BOSS dog accessories will launch two collections per

year, starting this August with the fall/winter collection. The products will be available worldwide in the online stores and, as well as in selected BOSS Stores, department stores and pet stores.  

"We are delighted to be part of the BOSS family and to collaborate with one of the most renowned and recognizable fashion houses in the world,” says Samuel Wong, chief executive officer and chief finance officer, Kanine Group. “HUGO BOSS Group’s recent record-breaking global campaigns and the significant continued focus on digital activation is a perfect match for Kanine as we strive to be the most relevant platform for premium dog products globally, offering amazing products to proud pet parents and their furry loved ones.” 

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