Guide Dogs for the Blind Launch Home and Pet Products with Fenella Smith

British design brand will launch a new line of licensed homeware and pet products.
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License Global

April 7, 2022

The Guide Dogs for the Blind Association

Brokered by European licensing agency Bulldog Licensing, The Guide Dogs for the Blind Association has introduced the By My Side line of homeware and pet products.  

This new collaboration with British design brand Fenella Smith features gift-wrapped accessories, treat jars, bowls and mugs that will help support The Guide Dogs for the Blind Association. Furthermore, Fenella Smith will also be donating a minimum of $3200 from the proceeds of the deal. 

“We’re delighted to be launching the first of many Guide Dogs licensed products into retail with this fantastic line from Fenella Smith,” says Rob Corney, managing director, Bulldog Licensing. “The charity does incredible work improving quality of life and bringing new opportunities to people with visual impairment. It’s a privilege to work with the charity behind this vital service.” 

“This collection for Guide Dogs is a true reflection of what we love to achieve at Fenella, joyful products that give back to our communities,” says Fenella Smith,

founder, Fenella Smith. 

The By My Side range – which will raise money to help Guide Dogs to continue support the partially sighted community – is available on The Guide Dogs for the Blind Association website and will also launch in JLP from Apr. 11. 

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