Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
DuPont Kevlar fiber is currently used in a variety of plush pet toys and has launched exclusively at Petco.
November 12, 2021
Pet product manufacturer G Mason Group has signed a multi-year licensing agreement with DuPont to use the Kevlar brand and material in its pet toy collection.
DuPont and G Mason Group collaborated over several months co-developing a proprietary construction for durable plush toys that exceeds the industry standard.
“Kevlar is a brand well-known for its strength, durability and versatility,” says Bruno Bezerra, consumer brand licensing business leader, DuPont Safety. “Through this collaboration with G Mason, we had the opportunity to leverage the power of the brand and material to develop an innovative solution for plush pet toys, bringing a tough and more durable product to this market.”
“Our industry has been craving a solution for durable plush toys, and I am ecstatic to be able to partner with a best-in-class company like DuPont to make this a reality,” says Gregory Jemal, chief executive officer, G Mason Group. “This is a true innovation of product, appealing to the roughest and toughest of pets out there.”
Read more about:G Mason Group
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024