Fresh Pawz, the original streetwear brand for dogs, and record label Death Row Records, have teamed up to launch an exclusive collection of Pet Products.
The collection will launch on National Dog Day, Aug. 26, with the marketing plan of the project built around “National Dogg Day” in correlation to Death Row legends Nate Dogg, Snoop Dogg and Tha Dogg Pound.
"This collaboration makes it possible for Death Row fans to share their love of the label with their dogs,” says Christopher Cargnoni, founder, Fresh Pawz. “This is what Fresh Pawz as a brand is all about, bridging the gap between the culture and your dog."
At launch, the collection will feature official Death Row apparel such as hoodies and t-shirts, accessories such as leashes, collars, harnesses and the first-ever 3D-designed jewelry for dogs featuring an iced-out Death Row Logo.
The Death Row collaboration will be available on Aug. 26 at www.freshpawz.com and with supporting retailers shortly thereafter.