Fred & Ginger on Board for Popeye

A Popeye pet line is on the way.

License Global, Content Editor

February 1, 2021

1 Min Read
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Pet product manufacturer Fred & Ginge, has signed up to create a range of pet treats and accessories based on heritage animation brand, Popeye. Bulldog Licensing brokered the deal.

Fred & Ginger is set to create a full collection of feeding mats and bowls, pet beds, toys, accessories, collars and leads, along with a range of treats, including Easter eggs and advent calendars, and pet snacks inspired by Popeye.

The latest deal joins an expanding licensing program, with two new deals announced at the end of last year, Ecell and Ideal Home Shopping for tech accessories and crafting lines, respectively. Additionally, both Fashion U.K. and Bro Global have renewed their deals for the iconic character. The offering now spans a range of categories, including apparel, accessories, dress-up, and Bulldog plans to strengthen the portfolio in the near future.

“We’re thrilled to welcome Fred & Ginger on board,” says Rob Corney, managing director, Bulldog Licensing. “The team has a robust experience in creating excellent licensed ranges for pet owners, and we’re excited to see their new creations for Popeye as the brand continues to delight fans throughout the U.K.”

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Popeye

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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