Pet product manufacturer Fred & Ginge, has signed up to create a range of pet treats and accessories based on heritage animation brand, Popeye. Bulldog Licensing brokered the deal.

Fred & Ginger is set to create a full collection of feeding mats and bowls, pet beds, toys, accessories, collars and leads, along with a range of treats, including Easter eggs and advent calendars, and pet snacks inspired by Popeye.

The latest deal joins an expanding licensing program, with two new deals announced at the end of last year, Ecell and Ideal Home Shopping for tech accessories and crafting lines, respectively. Additionally, both Fashion U.K. and Bro Global have renewed their deals for the iconic character. The offering now spans a range of categories, including apparel, accessories, dress-up, and Bulldog plans to strengthen the portfolio in the near future.

“We’re thrilled to welcome Fred & Ginger on board,” says Rob Corney, managing director, Bulldog Licensing. “The team has a robust experience in creating excellent licensed ranges for pet owners, and we’re excited to see their new creations for Popeye as the brand continues to delight fans throughout the U.K.”