Dolly Parton has announced the launch of Doggy Parton – a line of dog apparel, accessories, toys and more in partnership with SportPet Designs. Part of the proceeds from the Doggy Parton collection will go to Willa B. Farms – a rescue that provides a loving home to displaced animals of all kinds. IMG, Dolly’s global licensing agency, brokered the deal.  

“'Puppy Love’ was my very first record and six decades later, my love for pets is stronger than ever,” says Parton. “This inspired me to start my own line of Doggy Parton apparel, accessories, toys and more with a little Dolly flair. Part of the proceeds will support Willa B Farms, a rescue where animals in need find never-ending love. Don’t we all need that?’” 

The Doggy Parton product line includes shirts, dresses, jackets, collars, leashes and a variety of toys. 

Initially Doggy Parton products will be available via DoggyParton.com and Amazon.com with more retailers to be announced later. 

IMG is exhibiting at Brand Licensing Europe. Find out more info here.