Dolly Parton Launches New Pet Apparel and Accessories Line

New Doggy Parton collection created in partnership with Sportpet Designs.

License Global, Content Editor

September 8, 2022

1 Min Read
Dolly Parton & Billy The Kid
Dolly Parton & Billy The KidIMG

Dolly Parton has announced the launch of Doggy Parton – a line of dog apparel, accessories, toys and more in partnership with SportPet Designs. Part of the proceeds from the Doggy Parton collection will go to Willa B. Farms – a rescue that provides a loving home to displaced animals of all kinds. IMG, Dolly’s global licensing agency, brokered the deal.  

“'Puppy Love’ was my very first record and six decades later, my love for pets is stronger than ever,” says Parton. “This inspired me to start my own line of Doggy Parton apparel, accessories, toys and more with a little Dolly flair. Part of the proceeds will support Willa B Farms, a rescue where animals in need find never-ending love. Don’t we all need that?’” 

The Doggy Parton product line includes shirts, dresses, jackets, collars, leashes and a variety of toys. 

Initially Doggy Parton products will be available via DoggyParton.com and Amazon.com with more retailers to be announced later. 

IMG is exhibiting at Brand Licensing Europe. Find out more info here.

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Dolly PartonIMG

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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