Building on the charity’s reputation for raising puppies to become life changing partners, the licensing program will target dog owners with pet products, training aids and pet travel accessories.
Outside of this core area of dog-specific product lines, the program will see Bulldog bring to market a wide range of items aimed at dog lovers everywhere ranging from collectable toys and apparel to accessories, homewares, gifting, collectibles and stationery all focused on guide dogs that make a life changing difference to visually impaired people throughout the U.K.
As well as raising puppies to become Guide Dog partners, the charity, which was recently named as the sixth most popular U.K. charity in a YouGov Poll, is also the largest provider of services for children and young people with a vision impairment
“Guide Dogs does some incrediblework helping people with visual impairment to lead happy, independent lives safely through their incredible dog partnerships, which gives them a special place in the heart of the U.K. population,” says Rob Corney, Managing Director, Bulldog Licensing. “We’re excited to start building a range of products for Guide Dog owners and trainers themselves, as well as our nation of dog lovers.”
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