The U.K. charity, Guide Dogs, has new licensing representation.

License Global

January 28, 2021

1 Min Read

Joining Bulldog Licensing’s portfolio of brands this month is Guide Dogs, a charity which supports people with sight loss to live actively, independently and well.

Building on the charity’s reputation for raising puppies to become life changing partners, the licensing program will target dog owners with pet products, training aids and pet travel accessories.

Outside of this core area of dog-specific product lines, the program will see Bulldog bring to market a wide range of items aimed at dog lovers everywhere ranging from collectable toys and apparel to accessories, homewares, gifting, collectibles and stationery all focused on guide dogs that make a life changing difference to visually impaired people throughout the U.K.

As well as raising puppies to become Guide Dog partners, the charity, which was recently named as the sixth most popular U.K. charity in a YouGov Poll, is also the largest provider of services for children and young people with a vision impairment

 “Guide Dogs does some incredible work helping people with visual impairment to lead happy, independent lives safely through their incredible dog partnerships, which gives them a special place in the heart of the U.K. population,” says Rob Corney, Managing Director, Bulldog Licensing. “We’re excited to start building a range of products for Guide Dog owners and trainers themselves, as well as our nation of dog lovers.”

Read more about:

Bulldog Licensing

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like