April 6, 2018
Available exclusively at PetSmart stores in the U.S., Canada and Puerto Rico and online the collection includes toys, beds, apparel, collars, leashes and bowls.
“I know there are other pet parents like me who want to show off their pets in rock-star style,” says Michaels. “I’ve been a pet lover since I was a child so I created this line for everyone who wants something unique to rock their pets’ world.”
Michaels designed the collection with his own pets in mind, two German Shepherds who are featured in his most recent reality show, “Bret Michaels: Life as I Know It.”
The line, influenced by Michaels’ own style, features tattoos, skulls, thorns and faux-leather and includes his trademark doo-rag made for dogs.
“Partnering with Bret Michaels allows us to offer pet parents unique products that are reflective of their pets’ personalities,” says Laurie Taylor, vice
president of hard goods merchandising, PetSmart. “The rocker vibe of the Bret Michaels Pets Rock collection extends PetSmart’s assortment of exclusive products, adding yet another one-of-a-kind option for pet parents.”Subscribe and receive the latest news from the industry.
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