Brandgenuity to Rep Best Friends Animal Society

Best Friends Animal Society has selected Brandgenuity as its licensing agent.

License Global, Content Editor

February 11, 2019

1 Min Read

As agent, Brandgenuity will expand the Best Friends brand into pet care, grooming, enrichment, pet services, apparel, accessories, home, travel, kids/teen and more.

“We are delighted that the Brandgenuity team will be working with us to grow our licensing program,” says Elysia Howard, director, corporate and foundation relations, Best Friends Animal Society. “The revenues that we earn from licensing will support the work that we do and support our goal to take the country no-kill by 2025. Our brand stands out in the industry for its positive and fun personality while addressing a serious issue. Through licensing, we will be able to mobilize and engage consumers to help ‘Save Them All.’”

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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