As agent, Brandgenuity will expand the Best Friends brand into pet care, grooming, enrichment, pet services, apparel, accessories, home, travel, kids/teen and more.

“We are delighted that the Brandgenuity team will be working with us to grow our licensing program,” says Elysia Howard, director, corporate and foundation relations, Best Friends Animal Society. “The revenues that we earn from licensing will support the work that we do and support our goal to take the country no-kill by 2025. Our brand stands out in the industry for its positive and fun personality while addressing a serious issue. Through licensing, we will be able to mobilize and engage consumers to help ‘Save Them All.’”