Saban Brands and regional licensing agent Haven Licensing launched the Paul Frank brand in Australia Friday, at an event held at the Sydney Opera House.
“We are thrilled to be bringing the global lifestyle brand Paul Frank to Australian consumers,” says Kirk Bloomgarden, senior vice president of international licensing, Saban Brands. “The cross-generational and gender appeal makes this a must-have brand for everyone on the shopping list.”
Attendees at the party were treated to a fashion parade showcasing the new Paul Frank summer collections, which will be available exclusively at Australian retailer Big W. The ranges include 100-plus SKUs of outerwear, sleepwear and fashion accessories for all ages, as well as stationery and gardening accessories. Incorporating vibrant colors and Julius the monkey, Paul Frank Summer launched at Big W this week, in advance of the official first day of summer Dec. 1.
“Haven Licensing is delighted to be partnered with Saban Brands and Big W to extend the Paul Frank philosophy by delivering the heritage and innovation of this premium lifestyle brand to the Australian market,” says Tom Punch, managing director and Australian representative for Paul Frank, Haven Licensing. “The collection is playful in nature and available for all ages, from fashion forward young adults to adorable infantwear for Small Paul fans.”