Bahoma Limited is also planning a collaboration with Oxford’s Botanic Garden.
EUROPE–The University of Oxford has partnered with the international company Bahoma Limited to create a range of candles and home fragrance collections for the European and U.K. markets.
The five-year deal was brokered by Global Icons, the University’s licensing agent.
The initial product lineup will feature a mix of branded and content-driven themes inspired by the historic University–such as college bops, hushed libraries, dreaming spires, misty mornings and college scarves. In addition, Bahoma is currently working on a collaboration with the University’s Botanic Garden.
Global Icons will showcase Oxford University during Brand Licensing Europe next week at stand N100.