YouTube Kids Campaign Touts Reading | License Global

YouTube Kids Campaign Touts Reading

HarperCollins, Penguin Random House, National Geographic and more have signed for global campaign.

YouTube Kids has teamed up with a slate of global publishers and entertainment brands to feature hundreds of pieces of reading-related content during its #ReadAlong campaign this month.

The month-long program is aimed at making an impact on the next generation of readers–helping them hone their reading skills as well as encouraging a lifelong passion for reading. The global campaign will span the U.S., Australia, Canada, Ghana, India, Ireland, Jamaica, Kenya, Malaysia, New Zealand, Nigeria, Philippines, Singapore, South Africa, Tanzania, Uganda, the U.K. and Zimbabwe.

Publishers on board to support the campaign include:

  • HarperCollins for a host of new videos, including a series featuring kids and moms using only the front and back covers of books to guess what the stories are about as well as a Kid Critic series that features book review for kids, by kids.
  • Penguin Random House for several picture book read-along videos.
  • National Geographic Kids for several reading-related videos about animals, nature and more.
  • Houghton Mifflin Harcourt, which will publish one storybook video a day for 30 days on its Curious World channel.

In addition to the campaign’s publishing partners, characters from Universal’s Despicable Me will create a reading-focused playlist around “What Minions Read #ReadAlong” and NFL star Martellus Bennett (Green Bay Packers) will debut a daddy-daughter story time #ReadAlong on June 15.

The “YouTube Kids” app will also host exclusive series from top content creators across the globe including: Word Play by Pinkfong, Toycantando, ChuChu TV’s Learning English is Fun and Bob the Train.