TextPride Rebrands, Adds New Service

TextPride a global platform that helps brands and developers reach users on mobile messaging platforms, has rebranded under the new name Swyft Media and launched a mobile advertising network.

The all-in-one service, which helps brands create and sell digital stickers and emoticons on third-party messaging services like Viber and Kik, counts DreamWorks, Nickelodeon, MGM and Hearst among its clients.

“With more than 300 partners, we are the experts in helping advertisers, brands and developers monetize in a more effective way,” says Evan Wray, chief executive officer and co-founder, Swyft Media. “Mobile marketing is still a ‘wild west’ for many brands, with traditional online advertising methods that simply don’t work or translate on mobile platforms. Our brands trust our experience, and see us as a partner to help them reach a massive mobile audience.”