Pocket.watch, a kids’ media brand that celebrates digital stars and franchises, announced the launch of a massive toy and apparel line by YouTube sensation Ryan ToysReview.
The line, called Ryan’s World, will be carried at Walmart locations nationwide. As part of the exclusive rollout, Walmart will host pocket.watch’s 75-location experiential tour in Walmart parking lots across the country.
Beginning August 6, Walmart and Walmart.com will have the first-to-market exclusive with Ryan’s World products available online and at more than 2,500 stores. The line will include blind bag collectible toys, slime, vehicles, stuffed animals, squishies, putty and more.
Ryan, who is six years old, will serve as creative director for the line, which is targeted to kids ages 3 and up. The range includes 15 collectible toys and four t-shirt designs that incorporate Ryan’s favorite things, like his pal Gus, The Gummy Gator and pizza.
“At Pocket.watch, we celebrate the new digital stars and formats that kids love today, and in launching Ryan’s World at Walmart, we’ve expanded Ryan ToysReview from a YouTube channel into a true global kids’ franchise,” says Chris M. Williams, chief executive officer and founder, Pocket.watch. “We continuously strive to change the perception of what kids’ entertainment can be, and having Walmart supporting our mission with this launch inspires us and gives us even more confidence in what’s to come.”